TY  - BOOK
AU  - SHAINESH G.
AU  -  SHETH Jagdish N.
TI  - Customer relation manangement :  A strategic perspective.   
T2  - IFS School of Finance
SN  - 9789351381457
U1  - X:511-8, P6 
PY  - 2006///
CY  - Bangalore.
PB  - Trinity Press         
KW  - Commerce
ER  -