TY  - BOOK
AU  - Lilien Gary L
AU  -  Bruyn Arnaud De
AU  -  Rangaswamy Arvind
TI  - Principles of marketing engineering
SN  - 9780985764807 (pbk)
U1  - B2T0b8B, Q3 
PY  - 2013///
CY  - USA 
PB  - DecisionPro, Inc
KW  -  Forecasting
KW  -  Marketing mix
KW  -  Positioning
KW  -  Segmentation and targeting
KW  - Operational Research
N1  - Subject index 245-249p.; Company index 251-252p.p.; Name index 253-254p.; References 255-263p
ER  -