TY  - BOOK
AU  - Bellur Venkatakrishna V
TI  - Marketing research:  Theory and practice   
U1  - X:51b4, M7 
PY  - 1987///
CY  - Bombay
PB  - Himalaya Publishing House        
KW  - Marketing
N1  - Appendix: p 591-605
ER  -