TY  - BOOK
AU  - Palkekar G F, and othets
TI  - Advertising
U1  - X:513, M0 
PY  - 1980///
CY  - Bombay
PB  - Noble Publishing         
KW  - Advertising
N1  - Bibliography chapterwise; Appendix: p 197-198; Glossary:p 173-196
ER  -