TY  - BOOK
AU  - Mcdonald Malcolm
AU  -  Wilson Hugh
TI  - Marketing plans: How to prepare them, how to profit from them
SN  - 9781119217138 (pbk)
U1  - X:51, Q6 
PY  - 2016///
CY  - West Sussex 
PB  -  John Wiley     
KW  -  Major elements of marketing
KW  - Operational Research
N1  - Index 615-624p
ER  -