TY  - BOOK
AU  - O'Shaughnessy John
TI  - Competitive marketing:  A strategic approach   
SN  - 0046582428
U1  - X:51, M4 
PY  - 1984///
CY  - Boston
PB  - Allen and Unwin        
KW  - Marketing
N1  - Bibliography: p 351-62
ER  -