Kerin Roger A <br/><br/>
Perspectives on strategic marketing management 

 - Boston  Allyn and Bacon          1980 
 - xx, 493p  cm. 
<br/><br/><label>ISBN: </label>0205067220 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, MO