Kerin Roger A <br/><br/>
Strategic marketing problems    Cases and comments    

 - 3 
 - Boston  Allyn and Bacon          1984 
 - 618p  cm. 
<br/><br/> Appendix p 675-78 
<br/><br/><label>ISBN: </label>0205081045 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M1;M4