TY  - BOOK
AU  - Kerin Roger A
AU  -  Perterson Robert A
TI  - Strategic marketing problems :  Cases and comments   
SN  - 0205081045
U1  - X:51-8, M1;M4 
PY  - 1984///
CY  - Boston
PB  - Allyn and Bacon        
KW  - Marketing
N1  - Appendix p 675-78
ER  -