TY  - BOOK
AU  - Shapiro Stanley J
AU  -  Kirpalani V R
TI  - Marketing effectiveness :  Insights from accounting   
SN  - 0205079946
U1  - X:51-8, M4 
PY  - 1984///
CY  - Boston
PB  - Allyn and Bacon        
KW  - Marketing
N1  - Bibliography chapterwise
ER  -