TY  - BOOK
AU  - Kerin Roger A
AU  -  Peterson Robert A
TI  - Strategic marketing problems :  Cases and comments   
SN  - 0205103332
U1  - X:51-8, M1;M7 
PY  - 1987///
CY  - Boston
PB  - Allyn and Bacon        
KW  - Marketing
ER  -