TY  - BOOK
AU  - Husted Stewart W, and others
TI  - Principles of modern marketing
SN  - 0205115756
U1  - X:51, M9 
PY  - 1989///
CY  - Boston
PB  - Allyn and Bacon        
KW  - Marketing
N1  - Appendix: p 687-95; Glossary: p 697-709
ER  -