TY  - BOOK
AU  - Schoell William F
AU  -  Gultinan Joseph P
TI  - Marketing:  Contemporary concepts and practices   
SN  - 0205105696
U1  - X:51, M8 
PY  - 1988///
CY  - Boston
PB  - Allyn and Bacon        
KW  - Marketing
N1  - Glossary: p 743-56
ER  -