TY  - BOOK
AU  - BRADLEY Anthony J.
AU  -  MCDONALD Mark P.
TI  - Social organization:  How to use social media to tap the collective genius of your customers and employees.   
SN  - 9781422172360
U1  - X:8, Q1 
PY  - 2011///
CY  - Boston
PB  - Harvard Business Review Press       
KW  - Commerce
ER  -