TY  - BOOK
AU  - DAWAR Niraj
TI  - Tilt:  Shifting your strategy from products to customers   
SN  - 9781422187173
U1  - X:1:(S:44), Q3 
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review Press       
KW  - Commerce
N1  - Bibliography chapterwise
ER  -