TY  - BOOK
AU  - LEE Bill
TI  - Hidden wealth of customers:  Realizing the untapped value of your most important asset   
T2  - Science, Technology and Innovation Studies
SN  - 9781422172315
U1  - X:511, Q2 
PY  - 2012///
CY  - Boston
PB  - Harvard Business Review Press       
N1  - Bibliography: p 261-270
ER  -