Zaltman Gerald <br/><br/>
How customers think    Essential insights into the    

 - Boston  Harvard Business School Press         2003 
 - xxii;323p  cm. 
<br/><br/><label>ISBN: </label>I578518261  1308.52 
<br/><br/><label>Source: </label> 0216, 20/07/2005, KW  General Book 
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), P3