Blattberg Robert, and others <br/><br/>
Customer equity 

 - Boston  Harvard Business School Press         2001 
 - xix;228p  cm. 
<br/><br/> Appendix p209-212 
<br/><br/><label>ISBN: </label>0875847641 (`)  1308.21 
<br/><br/><label>Source: </label> 1599, 15/07/2005, PT  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P1