TY  - BOOK
AU  - Blattberg Robert, and others
TI  - Customer equity
SN  - 0875847641 (`)
U1  - X:51-8, P1 
PY  - 2001///
CY  - Boston
PB  - Harvard Business School Press       
KW  - Marketing Management
N1  - Appendix p209-212
ER  -