TY  - BOOK
AU  - Govindarajan Vijay
AU  -  Trimble Chris
TI  - Ten rules for strategic innovators: From idea to execution   
SN  - 1591397588
U1  - XM5:8, P5 
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press       
KW  - Commerce
ER  -