TY  - BOOK
AU  - NIRMALAYA KUMAR
AU  -  STEENKAMP Jan-Benedict E M
TI  - Private label strategy:  How to meet the store brand challenge   
SN  - 978422101674
U1  - X:511-8, P7 
PY  - 2007///
CY  - Boston
PB  - Harvard Business School Press       
KW  - Commerce
N1  - Bibliography chapterwise
ER  -