TY  - BOOK
AU  - ANDERSON James C
AU  -  KUMAR Nirmalya
AU  -  NARUS James A
TI  - Value marchants:  Demonstrating and documenting superior value in business markets.   
SN  - 9781422103357
U1  - X9:51, P7 
PY  - 2007///
CY  - Boston
PB  - Harvard Business School Press       
KW  - Commerce
ER  -