TY  - BOOK
AU  - Assael Henry
TI  - Consumer Behavior:   Strategic Approach   
SN  - 0618222154
U1  - X:1:(S:44), P4 
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin         
KW  - Consumer Behavior
N1  - Glossary p597-609
ER  -