Dibb Sally and others <br/><br/>
Marketing   Concepts and strategies    

 - 3rd 
 - Boston  Houghton Mifflin           1997 
 - xxi,842p  cm. 
<br/><br/> Appendix: p 767-95 
<br/><br/><label>ISBN: </label>0395790050 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, N7