Parasuraman A, and others <br/><br/>
Marketing research 

 - Ed 2 
 - Boston  Houghton Mifflin           2007 
 - xxii, 638p  cm. 
<br/><br/> Glossary:  p569-580; Appendix: p 545-567 
<br/><br/><label>ISBN: </label>061866064X  5924.25 
<br/><br/><label>Source: </label> 986, 23/06/2006, ZENITH PUBLISHERS & DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing Research Methodology<br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51b4, P7