TY  - BOOK
AU  - Parasuraman A, and others
TI  - Marketing research
SN  - 061866064X
U1  - X:51b4, P7 
PY  - 2007///
CY  - Boston
PB  - Houghton Mifflin         
KW  -  Marketing Research Methodology
KW  - Commerce
N1  - Glossary:  p569-580; Appendix: p 545-567
ER  -