Percy Lary <br/><br/>
Advertising communications promotion management 

 - Boston  Irwin McGraw Hill          1998 
 - xvi, 640p  cm. 
 - McGraw Hill Series in Marketing .
<br/><br/> Appendix: P 611-23; Published previously as Advertising and Promotion Management 
<br/><br/><label>ISBN: </label>007053943X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, M7;N8/TD1