Reuijl Jan C <br/><br/>
On the determination of advertising effectiveness 

 - Boston  Kluwer            1982 
 - 226p. Bib p. 207-14  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Agriculture Industry - Tabacco
<br/><br/><label>Dewey Class. No.: </label>X9(J452):513.55.N7, M2