McCarthy E Jerome <br/><br/>
Basic marketing   A global managerial approach    

 - 13 
 - Boston  McGraw Hill           1996 
 - xxiv, 791p  cm. 
 - Irwin/McGraw-Hill Series in Marketing .
<br/><br/><label>ISBN: </label>0256209820 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Economics<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, K8;N6/TD3