TY  - BOOK
AU  - McCarthy E Jerome
AU  -  Perreault William D
TI  - Basic marketing:  A global managerial approach   
T2  - Irwin/McGraw-Hill Series in Marketing
SN  - 0256209820
U1  - X:51-8, K8;N6/TD3 
PY  - 1996///
CY  - Boston
PB  - McGraw Hill         
KW  -  Economics
KW  - Marketing
ER  -