TY  - BOOK
AU  - Assael Henry
TI  - Consumer behavior and marketing action
SN  - 0534925529
U1  - X:1:(S:44), N2 
PY  - 1992///
CY  - Boston
PB  - PWS-Kent          
KW  - Consumption Economics
N1  - Glossary: P 709-726
ER  -