TY  - BOOK
AU  - Sethi S Prakash
AU  -  Sheth Jagdish N
TI  - Marketing management
T2  - Multinatiaonal Business Operations. Ed by S Prakash Sethi. 3
SN  - 0876205937
U1  - X:51-8, L3 
PY  - 1973///
CY  - California
PB  - Goodyear          
KW  - Marketing
N1  - Bibliography chapterwise and p 273-93
ER  -