TY  - BOOK
AU  - Bagozzi Richard P Ed.
TI  - Advanced methods of marketing research
SN  - 1557865493
U1  - X:51b4, N4 
PY  - 1994///
CY  - Cambridge
PB  - Blackwell          
KW  -  Research Methodology
KW  - Marketing
N1  - Bibliography chapterwise
ER  -