Bagozzi Richard P Ed. <br/><br/>
Principles of marketing research 

 - Cambridge  Blackwell            1994 
 - xiv,430p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>1557865485 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, N4