TY - BOOK AU - Roger Leslie W Ed. TI - Marketing concepts and strategies in the next deca T2 - Cassell-Associated Business Programmes Marketing Library SN - 304 291780 1 U1 - X:51-8.3.N7, L3 PY - 1973/// CY - Cassell PB - A B P KW - Marketing N1 - Bibliography p 236-38 ER -