RAI Alok kumar <br/><br/>
Customer loyality   Concept, context and character    

 - Chennai  McGraw-Hill Education           2014 
 - xvi; 304p  cm. 
<br/><br/> Bibliography: Chpterwise 
<br/><br/><label>ISBN: </label>4789332902718  475.00 
<br/><br/><label>Source: </label> IN4330, 14/03/2017, R K Books  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:511-8, Q4