TY  - BOOK
AU  - RAI Alok kumar
AU  -  SRIVASTAVA Medha
TI  - Customer loyality:  Concept, context and character   
SN  - 4789332902718
U1  - X:511-8, Q4 
PY  - 2014///
CY  - Chennai
PB  - McGraw-Hill Education         
KW  - Commerce
N1  - Bibliography: Chpterwise
ER  -