TY  - BOOK
AU  - Hawkins Del I
TI  - Consumer behaviour:  Implications for marketing strategy   
T2  - Irwin Series in Marketing
SN  - 0256139725
U1  - X:1:(S:44), M3;N5/TD 
PY  - 1995///
CY  - Chicago
PB  - Irwin          
KW  - Consumer Behaviour
ER  -