TY  - BOOK
AU  - BERNHARDT Kenneth L
AU  -  KINNEAR Thomas C
TI  - Cases in marketing management
SN  - 0256204600
U1  - X:51-8y773.N7, L8;N7 
PY  - 1997///
CY  - Chicago
PB  - Irwin          
KW  - Commerce
ER  -