Marconi Joe <br/><br/>
Beyond branding    How Savvy marketers build brand    

 - Chicago  Probus            1993 
 - xvi, 213p  cm. 
<br/><br/> Bibliography : p 201-03 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:511.73.N9, N3