TY  - BOOK
AU  - Simon James C
AU  -  Casillo Peter C
TI  - Winning streak:  A marketing decision-making simulation   
SN  - 0538601620
U1  - X:51:(D6,9(B), N2 
PY  - 1992///
CY  - Cincinnate
PB  - South-Western Publishing         
KW  - Marketing irt Computer Science
N1  - Appendix: P 293-345; Glossary: P 320-324
ER  -