TY  - BOOK
AU  - Nylen David W
TI  - Advertising:  Planning implementation and control   
SN  - 0538809183
U1  - X:513, N3 
PY  - 1993///
CY  - Cincinnate
PB  - South-Western Publishing         
KW  - Advertising
N1  - Bibliography chapterwise
ER  -