TY  - BOOK
AU  - Seth Jagdish N
AU  -  Garrett Dennis E
TI  - Marketing theory:  Classic and contemporary reading   
SN  - 0538192534
U1  - X:51, M6 
PY  - 1986///
CY  - Cincinnati
PB  - South Western         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -