Lamb Charles W, and others <br/><br/>
Principles of marketing 

 - Cincinnati  South-Western            1992 
 - xxxv,757p  cm. 
<br/><br/> Bibliography chapterwise; Appendix at the end 
<br/><br/><label>ISBN: </label>0538813687 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, N2