TY  - BOOK
AU  - Lamb Charles W, and others
TI  - Principles of marketing
SN  - 0538813687
U1  - X:51, N2 
PY  - 1992///
CY  - Cincinnati
PB  - South-Western          
KW  - Marketing
N1  - Bibliography chapterwise; Appendix at the end
ER  -