AGRAWAL Sangeeta Marketing research How to strategically use - Delhi Global Business Press 1994 - vi, 326p cm. Appendix: p 314-326 ISBN: 8172400683 175.00 Source: 2713, 02/05/1995, Ajay General Book Subjects--Topical Terms: Research MethodologyMarketing Dewey Class. No.: X:51b4, N4