TY  - BOOK
AU  - AGRAWAL Sangeeta
TI  - Marketing research:  How to strategically use   
SN  - 8172400683
U1  - X:51b4, N4 
PY  - 1994///
CY  - Delhi
PB  - Global Business Press        
KW  -  Research Methodology
KW  - Marketing
N1  - Appendix: p 314-326
ER  -