TY  - BOOK
AU  - Singh H K
TI  - Management of marketing information system
SN  - 8173910359
U1  - X:51:(D6,9(B), N4 
PY  - 1994///
CY  - Delhi
PB  - Kanishka          
KW  - Marketing IRT Computer Science
N1  - Bibliography :p 189-92; Appendix : p 181-87
ER  -