TY  - BOOK
AU  - Gabor Andre
TI  - Pricing: Concepts and methods for effective marketing   
SN  - 0566 02703 8
U1  - X:76, L7;M8 
PY  - 1988///
CY  - Aldershot
PB  - Gower          
KW  - Price
N1  - Previously published as Pricing : Principles and practices
ER  -