Rhind Graham R <br/><br/>
Building and maintaining   A European direct marketing database    

 - Aldershot  Gower            1994 
 - xvii, 299p Bibliography chapterwise: P 295-97  cm. 
<br/><br/><label>ISBN: </label>0566074710 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing